Tired of watching social media pass you by? #learnsocial

Posted on January 16, 2012 by

Tired of watching social media pass you by as you sit on the sidelines? Interested in avoiding Social Media Stage Fright by learning what social media is and how you can use it to your advantage?

I am mentoring another offering of our “Understand Social Business” course with Sociallogical starting this weekend, and I can help you to become involved instead of being a spectator!

Our three week online course is limited to ten (10) participants, and is designed to walk you through the history of social media, how to use the tools, and will provide ideas on how you can grow a social business. There will be a minimum of three live online chats with all of us together, as well as continuous contact and feedback on progress.

To sign up for this course, navigate to http://learn.sociallogical.com and, when registering, use the coupon code CHRISLONDON.

Participants in the course will also be able to participate in our upcoming Uptown #Learnsocial Time Crunch on Saturday, February 4, 2012 from 10 am – 2 pm. This special event is meant to make good use of your time to look closely at how you represent yourself online, how you plan to use social to grow your business in 2012, and connect you with others who can help mentor you throughout the year. The best part? This event is free for graduates and current students of the “Understand Social Business” course and will concentrate on the following areas:

• boost and enhance your online profiles,
• get honest critique and help improving your online social profiles,
• get answers to questions focused on personal and business use of social media, and
• refresh your headshot in a session with a photographer so you can refresh your online avatar (for a fee)

To sign up for this course, navigate to http://learn.sociallogical.com and, when registering, use the coupon code CHRISLONDON.

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Here are details about the course:

Course requirements

A decent comfort and ability to navigate and use the internet for daily needs.

Who teaches it?

Community Manager Mentors with demonstrated success and experience in building a network online and facilitating discussion and learning for others.

How hard is it?

If you can find what you’re looking for in an online newspaper or play a YouTube video, you’ll be able to work your way through this course.

How long will it take?

3 chapters planned for 3 weeks in total (15-25 hours).

Who is it useful for?

Entrepreneurs and business people, ideally those who can implement what they learn immediately in their businesses and functions.

There’s a basic understanding of what opportunities and risks social business creates that most people don’t yet understand. This course is meant to:

  1. provide anyone in business with a good understanding of social business.
  2. guide students through the creation of an online portfolio they can share to demonstrate proficiency.

To accomplish these goals, there are three main sections of the course, with live online class discussions, facilitated by the course mentor, after each section before proceeding to the next. This is a 3-week course that can be completed on your own flexible time (except for the 3 live discussions) in a total of 15 hours or 25 hours – depending on how far down the rabbit hole you wish to go with the recommended readings that support each section. The section titles are:

Chapter 1: How Did We Get Here? How Do I Start?

The impact and opportunities of social media, the importance of strong profiles and how to create them.

Chapter 2: How To Use the Social Media Tool Box

Overviews of the strengths and weaknesses of the main platforms for business: Twitter, Linkedin, Google+, and Facebook, as well as exposure to other useful tools. The lingo and behaviours found on each and how to get setup with these channels.

Chapter 3: How to Grow a Social Business

A look at all of the different operations inside a business and how social can have a powerful, positive impact on each. How to introduce these practices and tools to each function and exposure to analytics and driving business decisions based on powerful, live social data.

To sign up for this course, navigate to http://learn.sociallogical.com and, when registering, use the coupon code CHRISLONDON.

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