In a recent white paper (brochure?), Big Blue has essentially written a reader’s digest version of how social media impacts business…
It’s essentially a sales pitch for business customers of IBM in which they use publicly available statistics to convince you they can help your business with social.
Here’s my analogy:
Would you ask a police detective or a local kid to find the thief who stole your bicycle? The detective would have all the ‘big picture’ answers on crime rates, lots of paperwork on the case, and sound like he is working on it. And yes, maybe he will eventually find the bicycle. Meanwhile, the local kid will give you a name and show you where the thief lives in about 15 minutes if you give him an ice cream… 🙂